Exciting New Racing Channel Debuts on Xumo Play

On May 1, 2025, NASCAR announced an exciting collaboration with Xumo, a joint venture by Comcast and Charter. This partnership introduces the NASCAR Channel on Xumo Play, which is NASCAR’s official free, ad-supported streaming TV channel.

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Fans can now easily access a variety of NASCAR content around the clock, including classic races, replays of recent events, original series, and exclusive documentaries. The NASCAR Channel is set to enhance the viewing experience for fans, providing a central hub for all things NASCAR accessible on Xumo’s streaming devices.

Users can look forward to enjoying re-aired races, behind-the-scenes stories from NASCAR Studios, and popular video podcasts. Accessing this content will be user-friendly; fans can simply say “NASCAR” into their Xumo voice remote for quick navigation.

Fern Feistel, Vice President of Marketing at Xumo, expressed enthusiasm about this partnership. She highlighted that enhancing the motorsports viewing experience represents a significant step forward.

Fans will appreciate the flexibility of enjoying NASCAR content, whether they are at home or attending a race in person. To celebrate the launch, Xumo is set to make its presence felt at various NASCAR events, beginning with the WÜRTH 400 at Texas Motor Speedway on May 4.

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Attendees can take advantage of the Xumo “Easy Street Pit Stop,” where they can charge their devices while enjoying refreshments. John Dahl, NASCAR’s Senior Vice President of Content, pointed out that this collaboration is vital for expanding NASCAR’s digital footprint.

The launch of the NASCAR Channel on Xumo Play marks just the beginning of efforts to make the sport more accessible on various platforms. This initiative aligns with NASCAR’s broader goal to reach a wider audience and increase fan engagement.

The NASCAR Channel will sit alongside other popular sports channels available on Xumo Play, which also includes offerings for the NBA, NFL, and PGA Tour. The channel will be accessible on major streaming platforms such as Amazon, Android, Apple, Roku, Samsung, and Xfinity.

Xumo’s design focuses on simplicity, allowing users to discover content easily and use voice search for smoother navigation. Xumo TVs are available in retail locations across the United States, including Walmart and Best Buy, while the Xumo Stream Boxes are supplied through major U.S. operators.

The accessibility of the NASCAR Channel is set to change the way fans enjoy the sport, bringing thrilling content directly into their homes. With the launch of the NASCAR Channel on Xumo Play, fans can anticipate a richer viewing experience that elevates their connection to the sport.

This partnership marks an important step forward for both organizations as they embrace the future and work together to expand access to NASCAR’s exhilarating content.

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John Martinez

John Martinez delivers real-time NASCAR Cup Series and Truck Series news, from live race updates to pit-lane strategy analysis. A graduate of the University of Northwestern Ohio’s Motorsports Technology program, he breaks down rule changes, driver tactics, and championship points with crystal-clear reporting.