A Visionary Future: Brian Carithers Unveils Racing Evolution

Applied Racing Technology (A.R.T.) has been a pivotal player in the drag racing components scene for over three decades. Founded in 1994 by Derek and Kathy Steinbach, the company quickly gained a reputation for quality chassis and suspension components tailored for the racing community.

In 2020, leadership transitioned to Brian Carithers, who had been part of the company since 2011. This marked a new chapter in the history of A.R.T.

Derek Steinbach, an experienced sportsman racer, identified a growing demand for high-quality racing components. Responding to the needs of racers, he established A.R.T. to distribute essential parts across the nation via a developing mail-order system.

Over the years, A.R.T. has expanded its offerings to encompass nearly 100 different brands. This provides racers with access to a diverse array of products, from ARP fasteners to UPR suspension components.

Brian Carithers’ path to ownership began in May 2011 when he joined A.R.T. as a sales associate. His background in street and local racing provided him with valuable experience, and under the mentorship of Derek Steinbach, Carithers honed his skills in the competitive drag racing sector.

As the Steinbachs prepared for retirement, Carithers sowed the seeds for his future by entering a purchase agreement in 2019. This decision paved the way for him to take full control of A.R.T.

Since assuming ownership, Carithers has successfully led the company through various expansions. Under his guidance, A.R.T. has created its own line of products and intensified its role as a warehouse distributor for approximately 75 other brands.

This dual focus on manufacturing and distribution allows customers to find nearly everything they need from one reliable source. It enhances their shopping experience significantly.

To meet the evolving demands of their clientele, A.R.T. has launched exclusive product lines like Pro, Extreme, and Pro-Plus components. These collections feature improved design innovations and upgraded materials that cater directly to the performance needs of racers and builders alike.

This strategic development reaffirms A.R.T.’s commitment to providing high-quality, effective drag racing components. At A.R.T., customer service is a cornerstone of the business.

The knowledgeable sales advisors not only provide expert guidance but also foster strong relationships with customers. This approach creates a welcoming environment where customers can rely on their favorite representatives for personalized service.

Each product undergoes rigorous testing and quality checks to ensure that every component meets the strict specifications necessary for high-performance racing. As A.R.T. looks to the future, the company’s focus remains on growth, innovation, and exceptional customer service.

Under the leadership of Brian Carithers, A.R.T. is poised to continue its legacy as a cornerstone of the racing community. The company is dedicated to supporting racers at all levels, from seasoned professionals to enthusiastic newcomers.

The next thirty years promise exciting developments as A.R.T. evolves to meet the needs of an ever-changing industry.

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John Martinez

John Martinez delivers real-time NASCAR Cup Series and Truck Series news, from live race updates to pit-lane strategy analysis. A graduate of the University of Northwestern Ohio’s Motorsports Technology program, he breaks down rule changes, driver tactics, and championship points with crystal-clear reporting.