Racer Jessica Hawkins Ignites ELEMIS and Aston Martin F1 Alliance

Jessica Hawkins joins ELEMIS as brand ambassador. The British racing driver has been named the new face of ELEMIS, a luxury skincare brand that partnered with the Aston Martin Formula 1 team for the 2025 season.

This marks the first time a skincare company is sponsoring an F1 team, showing a new direction in motorsport partnerships. Hawkins, who serves as the Head of F1 Academy at Aston Martin, brings racing experience and a growing presence for women in motorsport to the collaboration.

ELEMIS began its work with Aston Martin early in 2025, but with Hawkins’ appointment, the partnership moves beyond simply having a logo on a car. Instead, the relationship reflects shared values between Hawkins and ELEMIS as British brands passionate about quality and innovation.

ELEMIS has been visible at several Grand Prix weekends, including plans for a spa experience aboard the Aston Martin Aramco yacht during the Monaco Grand Prix, aiming to stand out in the paddock.

Hawkins highlighted how much has changed for women in motorsport over the last decade. She shared that partnering with a beauty brand was once unthinkable in F1 but now feels natural.

She credits ELEMIS for helping increase visibility and support for women racing drivers. For Hawkins, this kind of sponsorship means a chance to compete at a higher level, as the costs of racing remain high and support from outside traditional motorsport brands can be the difference in a driver’s career.

In 2025, she is set to race in the GT World Challenge Europe Endurance Cup with Comtoyou Racing, also backed by ELEMIS.

ELEMIS CEO Sean Harrington praised Jessica’s pursuit of success and her advocacy for inclusivity. He noted that this focus fits ELEMIS’s mission to break new ground and support female voices in sport.

Together, they aim to inspire women both in and out of motorsport, with the hope that Hawkins’s profile and ELEMIS’s resources will reach beyond racing audiences.

Other beauty brands are now stepping into motorsport as well. Charlotte Tilbury has supported the F1 Academy, and e.l.f. Cosmetics has found success in American racing.

These moves show how the landscape is changing, attracting more female fans and creating new opportunities for athletes like Hawkins.

Hawkins sees this as more than just a sponsorship deal. She believes the partnership will encourage more women to chase goals in and outside of racing.

When she started, she could name all the women drivers she knew on one hand. Now, there are many more, reflecting the sport’s progress.

The partnership between Jessica Hawkins and ELEMIS highlights a changing world in Formula 1 and beyond. It points toward wider inclusivity, new sponsorship trends, and a focus on empowerment — both on the track and throughout the growing motorsport community.

Daniel Miller

Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.