Fanatics Sportsbook Teams Up with NY Racing for Two Thrilling Cup Series Races

Fanatics Sportsbook has become the primary sponsor of New York Racing Team’s No. 44 Chevrolet for two key NASCAR Cup Series races in 2025. The car, driven by J.J. Yeley, will carry the Fanatics Sportsbook branding first at the Cracker Barrel 400 at Nashville Superspeedway on June 1, then at the NASCAR Cup Series Championship Race at Phoenix Raceway on November 2.

For each race, Yeley’s Chevrolet will appear with a striking Lava Red and Black paint scheme, showcasing the Fanatics logo on the hood and sides. The partnership is a big step for both Fanatics Sportsbook and New York Racing Team, connecting a major sports betting brand with one of NASCAR’s most-watched events.

Tennessee was the launching state for Fanatics Sportsbook in 2023, making Nashville Superspeedway a fitting place for the sponsorship’s track debut. The Cracker Barrel 400 will run on Sunday, June 1 at 7 p.m. ET and will be broadcast live. Fans can find options to stream NASCAR races during the event.

The Phoenix finale arrives later in the season, airing on November 2. To celebrate, Fanatics Sportsbook is offering exclusive new customer deals during both race weekends.

Alongside these promotions, NASCAR betting options have expanded on the Fanatics platform. Fans can try new ways to bet, including race parlays, podium finishes, exacta, and trifecta bets. For more details on how these betting types work, the American Gaming Association provides a helpful breakdown of common wagers in motorsports.

There are also special wagers around J.J. Yeley’s performance: for the Nashville race, Yeley is listed at +800 odds for a top-10 finish. Bettors can also wager on his starting position, results for Chevrolet-specific standings, and even his first-lap outcome.

Selena Kalvaria, the Chief Marketing Officer for Fanatics Betting and Gaming, highlighted that this partnership is both a branding milestone and an opportunity for wider fan engagement. She explained that Fanatics wants to build exclusive content for NASCAR fans and offer unique race-day experiences for bettors and race-goers.

Employees, customers, and fans alike will be able to rally around the 44 car as it races in two of NASCAR’s most important events of the year. Nashville Superspeedway is known for its unique 1.33-mile layout, featuring 14 degrees of banking and a concrete track. For more technical details on the track’s design, visit NASCAR’s official track guide.

It stands out as the largest concrete-only surface in NASCAR, often hosting dramatic prime-time competition. The first event for the Fanatics Sportsbook car happens under the lights, an added draw for fans and bettors.

Later in the season, the No. 44 Chevrolet will be back for the high-stakes championship at Phoenix Raceway, where the year’s champion will be crowned in front of a national audience. NASCAR fans interested in wagering during these races can download the Fanatics Sportsbook app, available on iOS and Android devices.

Beyond betting, they’ll find exclusive offers and new markets tied to each sponsored race. This collaboration strengthens Fanatics’ presence in major sporting events and provides NASCAR spectators with new ways to enjoy the action both at the track and at home. For those interested in the broader business side of sports sponsorships, Harvard Business Review offers insightful analysis on sports marketing trends.

With two of the most anticipated races of the 2025 season featuring the No. 44 Fanatics Sportsbook Chevrolet, New York Racing Team and their new partner are set to make a bold impression. All eyes will be on J.J. Yeley as he competes in Nashville and Phoenix, looking for strong finishes and seeking to bring even more excitement to NASCAR’s marquee moments this year. For a full view of teams and drivers, check the latest 2025 NASCAR entry list.