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Former NFL quarterback Ryan Fitzpatrick met with NASCAR driver Corey LaJoie ahead of Prime Videoโs first NASCAR broadcast, the Coca-Cola 600 at Charlotte Motor Speedway on May 25, 2025. Fitzpatrick, who played 17 seasons in the NFL with nine different teams, delivered advice to LaJoie focused on connecting with new viewers tuning into NASCAR for the first time.
Prime Video aims to reach a fresh audience with its coverage of the iconic 600-mile race, and Fitzpatrickโs sports media experience added a unique perspective for LaJoie, a driver known for his direct communication and fan engagement.
Fitzpatrickโs suggestions covered ways to make the broadcast more relatable, especially for those unfamiliar with NASCAR traditions or the unique strategy of the Coca-Cola 600.
As the longest race on the NASCAR schedule, the Coca-Cola 600 is not just about speed but endurance and decision-making over four demanding stages. For a deeper look at the history of this event, check out the Charlotte Motor Speedway official page.
LaJoie, preparing for one of the yearโs biggest events, listened as Fitzpatrick explained how athletes can share their passion and break down complex aspects of the sport into simple language. The goal, Fitzpatrick said, is to help fans understand the tactics, stories, and personalities that fuel the action on the track.
In addition to his preparation for the Coca-Cola 600, Corey LaJoie has been working hard this season to improve his standings. Entering the Charlotte weekend, LaJoie is ranked in the top 25 in points, with several top-20 finishes so far in 2025.
He will drive the No. 7 Chevrolet for Spire Motorsports, a team that has made strides in recent years with improved pit stops and mid-race adjustments. LaJoie hopes to build on his career-best finish at Charlotte, when he ran in the top 15 in 2022. The full 2025 NASCAR entry list highlights the drivers competing in this season.
Fitzpatrickโs advice comes at a pivotal moment as LaJoie looks to make an impact in front of a larger-than-usual television audience.
Prime Videoโs coverage of NASCAR is part of a new multi-year deal that brings the series to a major streaming platform for the first time, starting with Sundayโs Coca-Cola 600 at 6:00 pm. The move is set to introduce the sport to viewers who may know Fitzpatrick from his football days but are new to stock car racing. Fans can learn how to stream NASCAR races on Prime Video and other platforms.
In recent years, television and streaming partners have experimented with fresh personalities and behind-the-scenes access to help fans feel a stronger connection with drivers like LaJoie. For more on how media coverage is evolving in motorsports, visit NASCARโs official media guide.
Other NASCAR news this week includes Corey Heim reflecting on his early days with advice for younger drivers to enjoy the ride, while Michael McDowell broke down his recent finishing struggles at Texas. Skip Flores has been analyzing his new job with the Front Row Motorsports No. 38 Ford crew, and drivers like Kyle Larson have spoken about the different methods needed to pass cars in various series.
The lead-up to the Coca-Cola 600 has seen teams fine-tuning pit crew chemistry and strategy as every second counts in Sundayโs marathon event.
The Coca-Cola 600 remains one of racingโs most demanding tests, requiring drivers to stay focused and adaptable as the daylight fades into night. With eyes from both traditional NASCAR fans and new viewers, Corey LaJoie will aim to showcase his skills on the national stage. For insights into the physical demands of endurance racing, explore this study from the National Institutes of Health.
Ryan Fitzpatrickโs encouragement offers LaJoie fresh ideas on storytelling and engagement that go beyond the track, blending sports knowledge with the excitement of live competition. As NASCARโs historic weekend at Charlotte unfolds, the fusion of football experience and stock car racing brings added energy to the start of Prime Videoโs coverage.
John Martinez delivers real-time NASCAR Cup Series and Truck Series news, from live race updates to pit-lane strategy analysis. A graduate of the University of Northwestern Ohioโs Motorsports Technology program, he breaks down rule changes, driver tactics, and championship points with crystal-clear reporting.