Red Bull Secures Exciting Deal With Iconic Global Brand

Red Bull Racing will feature new branding starting with this weekend’s Monaco Grand Prix, as the team enters a significant partnership with Visa. The deal sees Visa Infinite logos appearing on the RB21 car, notably on the front wing, as well as on the racing suits of drivers Max Verstappen and Yuki Tsunoda.

This agreement is not just for the Monaco event. Visa’s involvement extends to several major Formula 1 races during the 2025 season, indicating a stronger commitment between the two companies.

Visa has already been active in Formula 1 as a title sponsor for Racing Bulls—officially named Visa Cash App Racing Bulls—and supports the Red Bull academy program. With the expanded presence on Red Bull Racing, the financial services giant will further cement its name in premier motorsport events.

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Team Principal Christian Horner welcomed the move, saying that Visa has been an excellent team partner and that the new phase of the partnership shows confidence in the culture and performance established at Red Bull Racing.

Mark Nelson, Visa’s Global Head of Consumer Products, also highlighted the significance of the deal. He noted that bringing Visa Infinite branding to Formula 1’s most high-profile race is only the beginning.

According to Nelson, the partnership is set to elevate the experience for fans and customers around the world, combining Visa’s top-tier products with the appeal of a successful Formula 1 team.

Branding from Visa Infinite will continue to be visible throughout key races of the upcoming 2025 season. Red Bull expects to benefit from enhanced exposure both at the circuit and in the wider media, thanks to the global reach of both the sport and Visa.

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Red Bull has a history of forming lasting relationships with major international brands, and this strengthened partnership reflects that strategy.

The Monaco Grand Prix holds a special place on the F1 calendar as one of the sport’s oldest and most prestigious events. Featuring a famously challenging 3.337 km street circuit, the event marks a fitting stage for the launch of the new partnership. For more details on the circuit’s history, check out the official Formula 1 website.

Fans can expect to see the updated livery and uniforms as the racing action gets underway on May 25.

Red Bull Racing heads into Monaco third in the current team standings, trailing leaders McLaren and Mercedes. Max Verstappen continues to be a contender in the drivers’ race, ranked third after recent championship rounds. For deeper insights into the current standings, visit the FIA’s official site.

The new partnership with Visa is likely to boost the team’s off-track profile as the 2025 campaign progresses.

The collaboration underlines the growing commercial interest in Formula 1, especially from major global brands eager to connect with an international audience. As Red Bull and Visa gear up for the next phase, all eyes will be on how this alliance develops at Monaco and beyond. For further reading on the business side of F1, explore Harvard Business Review’s analysis.

James William

James William covers the IMSA WeatherTech SportsCar Championship, from the Rolex 24 at Daytona to sprint-race formats. His reports include prototype performance reviews, GT class battles, and pit-stop strategy insights for endurance-racing fans.