Cadillac Unveils Exciting New F1 Partnership with Legendary Brand

Cadillac has taken a significant step ahead of its Formula 1 debut season in 2026 by announcing a partnership with Tommy Hilfiger. The American luxury car brand, set to enter as the eleventh team on the F1 grid, has named the iconic fashion house as its official apparel partner.

This agreement marks a new chapter for Cadillac as it continues preparations following its final approval to join the sport, which was granted in March 2024.

Tommy Hilfiger has a longstanding relationship with Formula 1, having previously worked with Mercedes as their apparel sponsor for several years. That partnership ended in 2024, opening the door for a new alliance with another notable team.

According to Cadillac F1 team boss Graeme Lowdon, the partnership brings together two highly recognizable American brands. He highlighted Tommy Hilfiger’s enduring influence in F1, saying the collaboration reflects the ambitious vision Cadillac aims to bring to the paddock.

Both companies are keen to push boundaries not just in racing but also in innovation for the entertainment and engineering sectors.

Ahead of its grid debut, Cadillac continues to focus on technical development under the new F1 regulations scheduled for 2026. While preparations are ongoing at the factory, the team remains active on the commercial side by signing key deals like the one with Tommy Hilfiger.

Details about the Cadillac driver lineup for the 2026 season are yet to be finalized, but the team has expressed interest in securing an experienced driver to anchor their campaign.

Cadillac staff, including race drivers, will wear Tommy Hilfiger-branded teamwear during the 2026 season. The move ensures that the iconic Tommy Hilfiger logo is front and center in the F1 paddock as Cadillac seeks recognition on the global stage.

The deal is expected to boost visibility for both brands, bringing fresh style to team apparel and strengthening ties between motorsport and fashion.

Cadillac’s entry comes as Formula 1 prepares for substantial rule changes in 2026, promising tighter competition among teams. The introduction of an eleventh squad is set to shake up the grid, adding excitement for fans and creating new rivalries.

As one of the world’s most famous luxury car makers, Cadillac’s push into F1 underlines growing American interest in the sport.

As the project moves forward, fans are eager to see which experienced driver will lead the team and how Cadillac’s technical package will stack up against established competition. With a stylish new partner onboard and relentless work behind the scenes, Cadillac’s debut is shaping up to be one of the sport’s biggest stories for the 2026 season.

John Martinez

John Martinez delivers real-time NASCAR Cup Series and Truck Series news, from live race updates to pit-lane strategy analysis. A graduate of the University of Northwestern Ohio’s Motorsports Technology program, he breaks down rule changes, driver tactics, and championship points with crystal-clear reporting.