Rick Ware Racing expands its global footprint, contesting 125 events across seven series in 2026, spanning 26 states and seven countries to deliver consistent exposure and measurable value for partners.

Founded in 1995, the outfit fields entries in NASCAR Cup, NHRA Top Fuel, HOT ROD Drag Week, Progressive AFT, World Supercross, the zMAX CARS Tour, and premier sim racing.

The program covers ovals, road courses, dragstrips, dirt tracks, stadium supercross, and virtual circuits, demanding adaptable operations, specialist staffing, and logistics capable of supporting simultaneous events on multiple continents.

That breadth serves a commercial aim. Sponsors tap varied audiences across the calendar, reducing downtime risk and aligning activations with regional markets and event formats to sustain return on investment.

The international slate begins August 8 with the World Supercross season opener in Calgary, launching a six-round stadium championship that runs through mid-December across five continents.

Beyond supercross, RWR stays active through NASCAR Cup starts, NHRA Top Fuel campaigns, AFT commitments, regional stock-car programs, and online competition in the eNASCAR Coca-Cola iRacing Championship.

The schedule design intentionally minimizes offseasons. Staggered series ensure weekly touchpoints for fan engagement, hospitality, and promotions, keeping brands present as storylines shift between disciplines and geographies.

Operationally, running parallel programs demands robust logistics, supplier coordination, and data sharing. The team balances personnel across cars and motorcycles, leveraging standardized processes without diluting discipline-specific expertise.

The driver and rider roster reflects that approach. NASCAR regular Cody Ware adds sports-car pedigree, headlined by the 2019–2020 Asian Le Mans LMP2 title and a top-20 IndyCar finish.

In NHRA Top Fuel, Clay Millican continues as a proven winner for RWR, while Tony Schumacher contributes unmatched experience as the category’s all-time victor with 88 wins and eight championships.

Motorcycle depth includes AFT SuperTwins champion Briar Bauman and World Supercross contenders Cooper Webb, Justin Hill, Devin Simonson, and SX2 titleholder Max Anstie.

Regional stock-car efforts bring further range. Carson Ware and Michael Bumgarner deliver wins and track titles in Late Model competition, including Ware’s breakthrough Tour Type Modified victory at Bowman Gray Stadium.

Media outreach supports the competitive calendar. Riki Rachtman, formerly of MTV’s Headbangers Ball and long-time Racing Rocks host, fronts a touring show featuring stories from RWR personnel across disciplines.

Branded storytelling aligns with sponsor aims, blending music culture with motorsport narratives to humanize athletes and create fresh inventory for hospitality, content, and merchandise activations.

The cumulative effect is strategic resilience. By diversifying venues, machinery, and audiences, RWR reduces performance volatility and keeps stakeholders engaged as competitive priorities evolve through the year.

It is a modern motorsport model: breadth without aimless sprawl, designed to deliver value consistently, while still pursuing results across NASCAR, drag racing, motorcycles, and sim racing.

Visual Summary

James William

James William covers the IMSA WeatherTech SportsCar Championship, from the Rolex 24 at Daytona to sprint-race formats. His reports include prototype performance reviews, GT class battles, and pit-stop strategy insights for endurance-racing fans.