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F1 Secures Exciting New Partnership in UK, Ireland, and Italy
Highlights
- Sky extends exclusive F1 broadcast rights in UK, Ireland, Italy
- UK and Ireland deal lasts until 2034; Italy until 2032
- All F1 race weekends aired live on Sky Sports and NOW
- Free-to-air British GP live; Italy gets free Italian GP on TV8
- Partnership includes Formula 2, Formula 3, F1 Academy, Porsche Supercup
- F1 viewership up 90% in UK and Ireland since 2019
Formula 1 and Sky have signed a long-term extension, keeping Sky the exclusive broadcaster in the UK, Ireland, and Italy.
The agreement runs until 2034 in the UK and Ireland, and through 2032 in Italy, covering every race weekend well into the next decade.
Live coverage spans practice, qualifying, Sprints, and Grands Prix on Sky Sports and Sky Sport, with streaming via NOW included.
Sky’s exclusive F1 rights run to 2034 in the UK and Ireland, and 2032 in Italy.
Free-to-air access remains. British fans receive highlights of every Grand Prix and the British Grand Prix live, while Italy gets the Italian Grand Prix live on TV8.
Sky will continue F1 Kids programming to attract younger viewers, complementing expanded coverage of junior categories and women’s development pathways.
The package also includes Formula 2, Formula 3, F1 Academy, and Porsche Supercup, sustaining a coherent ladder for fans and commercial partners.
Every session airs live on Sky Sports, Sky Sport, and via streaming on NOW.
Since 2019 exclusivity in the UK and Ireland, Sky’s coverage has expanded the audience by 90%.
Growth among under‑35s is 120%, while female viewership has more than doubled. Between 2023 and 2025, viewing rose 14%, peaking at 162 million viewer hours.
UK and Ireland F1 audiences are up 90% since 2019, with under‑35 viewership up 120%.
Italian interest is also rising. The 2026 season opened 25% higher year on year, helped by Ferrari’s form and Kimi Antonelli’s emergence.
Antonelli’s first F1 win in China drew 1.2 million on Sky and another 1.4 million on TV8, confirming strong free-to-air pull.
Antonelli’s China victory reached 2.6 million combined viewers across Sky and TV8.
Commercially, the extension secures broadcast stability for teams, promoters, and sponsors, underpinning long-term marketing strategies across three core European markets.
Free-to-air windows temper exclusivity, safeguarding reach for national showpieces and aligning with broader expectations around accessibility.
F1 CEO Stefano Domenicali praised Sky’s production standards and analysis, crediting them with sustaining growth in the UK, Ireland, and Italy.
Sky Group CEO Dana Strong emphasized innovation, storytelling, and a talent pipeline, noting excitement around British prospects and rising names like Antonelli.
Strategically, continuity across the next rule cycles and calendar changes should help maintain narrative consistency and audience habit.
For fans, the proposition is clear: every session live on pay TV and streaming, with national crown-jewel races available free-to-air.
Visual Summary
F1
Sky
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Sky Secures F1 – 2030s & Beyond
F1 fans in the UK, Ireland, and Italy will race into the next decade with Sky’s exclusive live coverage – extending the partnership, fueling fan growth, and igniting new generations.
+90%
Total Audience
Total Audience
+120%
Under 35
Under 35
x2
Female Viewers
Female Viewers
F1 Kids content & new stars like Antonelli
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Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.
