Are F1 Teams Truly Undervalued? Discover the Truth

Jeff Slack argues Formula 1 teams remain undervalued despite rapid appreciation. The Aston Martin commercial chief spoke in Monaco at an event hosted by The Race and Axios.

He cites revenue multiples. F1 teams trade near six to seven times revenue. NBA franchises change hands near twelve times. The gap suggests further upside for F1 ownership stakes.

F1’s closed structure provides stability. Teams hold long-term deals and global reach. Combined with sustained audience growth, that profile usually commands richer valuations in mature sports markets.

Slack details Aston Martin’s case. Since the 2021 rebrand from Racing Point, commercial revenue has multiplied roughly twentyfold. The team now ranks around third, or joint third, by commercial income.

He credits a targeted plan. Marketing expertise, partnerships, and fan experiences accelerated progress during Liberty Media’s growth phase, supported by engaged race promoters.

Expansion in the United States now underpins broader growth. Once reliant on European backers, F1 gained American traction, unlocking fresh budgets. The largest economy also encouraged a more global commercial mindset.

Slack identifies Asia as the next major opportunity. Alliances with Disney, Lego, and Pepsi aim to reach younger fans through content and experiences that extend beyond core motorsport audiences.

Those dynamics support higher prices. Stable revenues and long-term agreements, combined with expanding markets, could move F1 valuation multiples closer to other leading sports properties over time.

Upcoming manufacturer moves, such as the Audi F1 V8 return, may reshape competition and sponsorship narratives, further influencing how investors price long-term team prospects.

Team dynamics also matter. The evolving situation around Sainz and Williams shows how driver commitments affect visibility, partner confidence, and, ultimately, valuation trajectories.

For investors, current pricing reflects growing yet incomplete monetisation. With structure and momentum in place, execution across regions and partners will decide whether valuations close the gap.

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Daniel Miller

Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.