Kiro Race Co. confirms Cupra stays as co-title partner for Formula E’s Gen4 era from 2026/27, retaining Porsche as powertrain supplier while competing as Cupra Kiro under the new regulations.

The collaboration begins at the Season 11 São Paulo E-Prix. Since then the team records one win, four podiums, and three poles, indicating upward competitiveness and operational cohesion.

Continuity matters as Gen4 introduces up to 600 kW and all-wheel drive, reshaping energy deployment and drivability during races in the Gen4 era.

Retaining Porsche stabilizes the technical roadmap, simplifying software, integration, and reliability targets through the transition. That reduces risk and preserves performance learning from the current package.

Away from the track, the MrBeast collaboration amasses more than 500 million views, underlining the programme’s reach and offering partners measurable engagement alongside sporting results.

The partnership promotes Marvel’s Thunderbolts at the 2025 Miami and Monaco rounds, a championship first, then showcases an Amazon MGM Studios livery at the 2026 Monaco E-Prix.

Co-owner Sir Idris Elba features in Masters of the Universe, aligning the team’s Monaco activation with mainstream audiences and demonstrating flexible brand storytelling within a crowded rights environment.

Since launching in 2018, Cupra surpasses one million sales, using motorsport to amplify its electrification and performance message while reinforcing market positioning through sustained visibility.

American-owned and Britain-based, Kiro Race Co. gains commercial stability entering the 2026/27 schedule, a valuable platform as teams adapt resources to new rules and cost profiles.

On-track prospects hinge on extracting efficiency and traction advantages from Porsche hardware, while adapting strategies to the evolving race format and energy-management windows.

Managing director Jeremy Tarica stresses the extension’s significance, citing rapid relationship building that delivers competitive results and commercial growth within two seasons.

Tarica frames the project as a growing sports franchise, targeting convention-challenging initiatives and long-term value across and beyond motorsport, aligned with Cupra’s investment horizon.

With manufacturer backing secured, Cupra Kiro enters Gen4 positioned to compete strongly as the championship calendar evolves and development races intensify through 2026 and beyond.

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Daniel Miller

Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.