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Cole Custer Makes Exciting Return to Haas No. 41 in 2027
Highlights
- Cole Custer confirmed as Haas No. 41 driver for 2027 NASCAR season
- Announcement made ahead of Bank of America 400 at Charlotte Speedway
- Haas Factory Team switched to Chevrolet starting the 2026 season
- Custer won 2023 O’Reilly Auto Parts Series championship with Stewart-Haas
- Custer finished 32nd in 2026 Cup Series with one top-10 finish
- Haas team continues supporting O’Reilly Series with Creed and Mayer
Haas Factory Team confirms Cole Custer as its 2027 NASCAR Cup Series driver, retaining him in the No. 41 entry.
The announcement lands during Charlotte’s Bank of America 400 weekend, airing Sunday at 3 p.m. ET on USA Network and HBO Max, with PRN and SiriusXM coverage.
The move closes one of the last open questions in the 2027 Silly Season, clarifying the wider 2027 seat picture around Haas’s programs.
Custer’s relationship with Gene Haas stretches back to the Stewart-Haas era, preceding the team’s 2025 rebrand to Haas Factory Team.
Since then, the Cup effort runs as a single-car program, with Custer leading development in the No. 41 Chevrolet following the 2026 manufacturer switch.
Haas locks in Cole Custer for 2027, maintaining continuity around the No. 41 program.
“We are excited to have Cole Custer back in the 41 Haas Factory Team Chevrolet for 2027,” says Gene Haas, emphasizing consistency and week-to-week dependability.
The message is clear: build stability, then layer performance gains on a settled platform.
Custer sits 32nd in 2026 points with one top-10, a P10 at Daytona’s summer finale.
Form this season is modest. Custer currently ranks 32nd with five races left, his best a tenth at Daytona in August.
The 28-year-old Californian still carries key Cup pedigree, including a 2020 Kentucky win sealed with a decisive four-wide move.
That breakthrough underpinned his Rookie of the Year honor in the same season.
Haas’s O’Reilly Series lineup of Sheldon Creed and Sam Mayer leads the standings, strengthening the pipeline.
Custer’s foundation is strong in the O’Reilly Auto Parts Series: 15 wins, three runner-up campaigns, and the 2023 title with Stewart-Haas.
Haas’s NASCAR structure has evolved, switching from Ford to Chevrolet in 2026 and backing a two-car O’Reilly effort with Sheldon Creed and Sam Mayer, both title contenders.
Those moves align with the group’s broader motorsport footprint, which posted record F1 figures amid parallel roster changes, including Esteban Ocon’s exit.
Against that backdrop, Custer’s retention offers Cup-side certainty as Haas refines processes, targets qualifying gains, and seeks improved race execution around the Chevrolet package.
The objective for 2027 is pragmatic: translate lower-tier dominance into consistent Cup scoring, then attack higher-ceiling results as the project matures.
Visual Summary
🏁
2027 SECURED
HAAS FACTORY TEAM
41
COLE CUSTER
STAYS FOR 2027
Confirmed as Haas Factory Team’s driver for the Cup Series next season.
Gene Haas: “Cole is a championship-caliber driver who brings the consistency we need.”
Gene Haas: “Cole is a championship-caliber driver who brings the consistency we need.”
🏆
2020
Kentucky
Victory
2020
Kentucky
Victory
32
in points
2026 Cup
in points
2026 Cup
15 wins
🥇
O’Reilly Series
Champion 2023
🥇
O’Reilly Series
Champion 2023
2027
One of the last dominoes falls in NASCAR’s Silly Season
John Martinez delivers real-time NASCAR Cup Series and Truck Series news, from live race updates to pit-lane strategy analysis. A graduate of the University of Northwestern Ohio’s Motorsports Technology program, he breaks down rule changes, driver tactics, and championship points with crystal-clear reporting.
