SEMA MPMC Media Trade Conference Marks 30 Years of Powering Manufacturer-Media Connections

The SEMA Motorsports Products & Media Council marks 30 years with its Media Trade Conference in Orlando on February 2–4, 2027, offering manufacturers direct, structured access to journalists and creators.

Manufacturer registration is open to MPMC, TORA, and PRI business members, with early‑bird pricing available until September 8, 2026.

The event uses a timed meeting format, scheduling more than 40 half‑hour sessions that pair manufacturers with journalists, podcasters, and digital creators.

By removing buyer traffic and sales distractions, the conference concentrates on editorial partnerships and message clarity.

Manufacturers present product launches, technical updates, and company news in controlled slots designed to build sustained, relevant coverage.

MPMC chair Brian Bohlander frames the program as a visibility multiplier, calling it a “high‑performance engine” for engaging key voices across the motorsports media.

Across three days, teams convert introductions into coverage, then develop repeatable communication pipelines that outlast the event.

Daily networking activities extend conversations beyond scheduled meetings, and an evening reception concludes with the 2027 MPMC Robert E. Petersen Media Award.

Media registration opens in October, inviting journalists and content creators to participate in the curated meeting schedule.

Business members of MPMC, TORA, and PRI can still secure discounted rates before the September deadline.

Three decades on, the conference remains a strategic fixture for the motorsports aftermarket, strengthening relationships that power growth, coverage, and community.

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Zane Muniz

Zane Muniz writes across NASCAR, IndyCar, F1, IMSA, NHRA, and dirt-racing news. His breaking-news alerts and event previews ensure motorsport fans never miss a lap, drift, or drag-strip showdown.