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F1 Confirms Apple Deal Is Booming but Viewer Numbers Stay Hidden
Highlights
- F1 praises Apple partnership for excellent viewership and engagement.
- No specific Apple streaming audience numbers publicly released yet.
- Monaco Grand Prix drew nearly 80 million global viewers.
- Brazil, Italy, and China report significant TV viewership increases.
- F1 signed 20 new product licensing deals in first half 2026.
- Global F1 fanbase exceeds 830 million, with 42% women fans.
Formula 1 says its new Apple partnership performs well, yet it withholds streaming audience data. The update appears in its mid-2026 season review released Wednesday.
The report praises “excellent viewership and engagement” on Apple. The lack of numbers stands out in a document otherwise packed with metrics.
Conventional TV remains buoyant. In Brazil, the British Grand Prix hits a record 18 million viewers across TV Globo and SportTV3.
Italy shows a 27% uplift through Silverstone versus 2025, according to F1’s data.
China more than doubles its audience for the Chinese Grand Prix year-on-year.
F1 says the Monaco Grand Prix attracts nearly 80 million viewers worldwide.
Monaco’s audience nears 80 million, underlining the calendar’s global pull.
Detail around Apple’s impact is sparse. The US broadcast deal, new this year, draws strong multi-platform engagement but without disclosed totals.
Apple stages a first-ever simulcast with Netflix during the Canadian Grand Prix. F1 says the tie-up skewed younger and more diverse, yet no figures accompany the claim.
Apple’s first-ever simulcast with Netflix debuts at the Canadian Grand Prix.
CEO Stefano Domenicali says Apple’s internal results are “very, very good” but remain private. He indicates pressure for greater transparency will continue.
Domenicali suggests disclosures may follow soon, hinting at a “good surprise” for observers.
F1’s global fanbase tops 830 million, with women representing 42% of supporters.
The opacity typifies the streaming era. Broadcasters publish ratings, while platforms guard viewership, complicating rights valuations and competitive analysis.
Commercially, F1 accelerates. It signs 20 new consumer product licensing deals in H1 2026, including Disney, Fanatec, Hasbro, DK Books, and LEGO.
A Topps trading card release sells out in three minutes. Apparel collaborations expand premium lines.
New sponsors join: Standard Chartered, Marsh, Flexjet, and Fever. Renewals include Pirelli, Allwyn, and Salesforce.
The global fanbase now exceeds 830 million, up 64% since Liberty Media’s 2018 takeover.
Women account for 42% of fans and three-quarters of new supporters. Forty-three percent of followers are under 35.
The trajectory is clear, but Apple metrics remain the missing piece in public reporting.
F1 expects more openness from Apple soon. Verified streaming data would clarify impact ahead of contingency planning for the season finale backup plan.
Visual Summary
Streaming Numbers: ???
Monaco GP
80M viewers
Britain (Record)
18M (Brazil)
Italy Up
+27%
China Up
x2.1
🧑🎤
Fanbase: 830M+
↑ 64% since 2018
42% Women
43% Under 35
43% Under 35
Streaming figures: Still locked
Disney
LEGO
Topps
Standard Chartered
Fanatec
Hasbro
LEGO
Topps
Standard Chartered
Fanatec
Hasbro
⏳
Big streaming reveal coming…
Big streaming reveal coming…
Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.
