...

Formula E Unveils Game-Changing Deal in Global Partnership

Highlights

  • Formula E partners with Disney+ for global streaming next season
  • Broadcast available in 144 territories including UK and USA
  • Fans get live practice, qualifying, races, and exclusive content
  • Disney+ will actively promote Formula E during race weekends
  • New Gen4 cars expected to boost global viewership significantly
  • Partnership expands Formula E’s global presence and fan accessibility

Formula E has confirmed a multi-year global streaming partnership with Disney+, starting next season, delivering coverage in 144 territories including the UK and USA.

The deal centralises distribution and elevates visibility, aligning the championship’s growth plans with a platform capable of sustained promotional support.

Disney+ to stream all sessions live across 144 territories next season.

Subscribers will get live practice, qualifying, and races, plus preview shows, highlights, replays on demand, and behind‑the‑scenes programming.

Formula E racing action during an E-Prix
Image Credit: Autoliv

The agreement follows Formula E naming Disney+ its global streaming partner last month, formalising platform‑wide marketing commitments for race weekends.

CEO Jeff Dodds says Disney+ will actively advertise events, addressing a historic discovery gap that limited casual reach.

By contrast, Amazon Prime carried the Driver documentary with limited home‑page exposure, making it harder for new viewers to locate and engage.

[p0_fervogear_custom]Dodds: Disney+ will actively promote Formula E during race weekends.[/p0_fervogear_custom]

Disney+ is unlikely to prioritise Formula E over major film releases, but plans to foreground the series during race windows to maximise awareness.

Formula E event activation and fan engagement
Image Credit: Formula E

That timing focus matters. Motorsports audiences spike around live sessions, and proactive surfacing should improve conversion from casual browsers to active viewers.

Gen4 cars launch alongside the deal, positioning the series for audience growth.

Next season’s Gen4 cars arrive alongside the deal, offering a technical step that can underpin audience growth through performance gains and refreshed storytelling.

Teams and sponsors gain from stable, broad distribution, strengthening commercial narratives and creating clearer activation windows across markets.

[p0_fervogear_custom]Comprehensive coverage includes live sessions, highlights, replays, and behind‑the‑scenes access.[/p0_fervogear_custom]

Comprehensive weekend coverage promises consistency: every competitive session, complementary features, and accessible replays to support varied time zones.

Overall, the partnership advances Formula E’s strategy to normalise electric racing as mainstream entertainment by pairing product evolution with platform‑level promotion.

Visual Summary



Formula E Streams Worldwide on Disney+
144 Countries, Every Session, Every Race

🌎

Global Expansion

New Era: Gen4 Cars

📱🖥️
Every Device,
Every Session

Amazon Prime

Hidden
Disney+

Spotlight

Electric Racing, Everywhere 🌐⚡️
Formula E races
Live. Promoted. Accessible.
144 Countries.


Welcome to the new era — only on Disney+
Zane Muniz

Zane Muniz writes across NASCAR, IndyCar, F1, IMSA, NHRA, and dirt-racing news. His breaking-news alerts and event previews ensure motorsport fans never miss a lap, drift, or drag-strip showdown.

Avatar photo
Zane Muniz

Zane Muniz writes across NASCAR, IndyCar, F1, IMSA, NHRA, and dirt-racing news. His breaking-news alerts and event previews ensure motorsport fans never miss a lap, drift, or drag-strip showdown.

Articles: 170

Leave a Reply

Your email address will not be published. Required fields are marked *

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.