Max Verstappen and Isack Hadjar will run one-off Western-themed white race suits at the United States Grand Prix at Austin on October 25, supporting Red Bull’s Texas-focused campaign.

Red Bull integrates cowboy motifs across promotional assets and fan merchandise, aligning brand presentation with local culture. The team has teased the styling through its social channels ahead of the race.

Activation includes an Austin merchandise drop and Texas events through race week. A special RB22 livery remains unconfirmed, leaving the race suit as the only guaranteed visual deviation.

There is precedent. In 2018, Red Bull wore Western-style overalls featuring faux-leather chaps graphics, embroidered yokes, and belt-buckle motifs that drew widespread attention in Austin.

Racing Bulls has explored similar treatments, making Texas-themed kit a recurring feature. The approach satisfies partners while avoiding the approvals a full livery change would require.

From a competitive perspective, Verstappen arrives with momentum after a strong Singapore weekend, consolidating his title position as the season enters its decisive phase.

Hadjar participates in the one-off look as part of Red Bull’s wider roster. His profile also rises after Hadjar’s Singapore setback, adding interest to his Austin programme.

Timing is critical. As round 18 of the 2026 calendar, deliverables must align with freight schedules and FIA apparel homologation for one-off suits to ensure scrutineering compliance.

A revised livery would require additional approvals and checks, so deferring that decision preserves flexibility. Minor decals are plausible, but a wholesale paint scheme change is less likely.

Red Bull’s localisation strategy targets fan engagement as much as performance. Merchandise tie-ins and city events expand reach, deepen partner exposure, and support the team’s broader commercial objectives.

Elsewhere, the build-up features wider storylines, including interest in emerging talents such as Kimi Antonelli, underscoring a busy weekend beyond Red Bull’s themed presentation.

Visual Summary

Daniel Miller

Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.