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Former F1 CEO Unveils Exciting Third US City After Miami and Las Vegas
Highlights
- New York was considered for a US Formula 1 Grand Prix.
- Miami and Las Vegas chosen over New York for race expansion.
- Miami race began in 2022, Las Vegas followed in 2023.
- Miami race contract runs through 2041; Las Vegas until 2037.
- F1 has about 300 commercial partners, half based in America.
- Formula 1 aims to grow its US audience amid strong competition.
Former F1 CEO Chase Carey says New York was evaluated alongside Miami and Las Vegas for a United States grand prix, outlining the strategy during a New York City event.
He frames the American push as a top priority from Liberty Media’s takeover, targeting audience growth, sponsor alignment, and year‑round visibility in the sport’s largest media marketplace.
Carey, CEO from 2017 to early 2021, speaks with Liz Claman at Manhattan Motorcars, alongside fellow guests Jimmie Johnson, Mark Reuss, and Christian Horner.
He says only three US locations made operational sense: New York, Miami, and Las Vegas, but New York’s prospects were slim given venue, permitting, and political complexities.
Carey: Only New York, Miami, and Las Vegas were serious US options — with New York a long shot.
The plan sought to complement, not displace, Austin by adding marquee street events in distinct media markets to diversify audiences and sponsorship activation.
Miami joined in 2022 and holds a contract through 2041; Las Vegas debuted in 2023 and is secured until at least 2037.
Long-term certainty: Miami through 2041, Las Vegas through 2037, anchoring F1’s multi‑city US strategy.
He highlights roughly 300 commercial partners, with more than half US‑based, underscoring America’s weight in sponsorship, media rights, and hospitality.
About half of F1’s 300 commercial partners are based in the United States.
That footprint supports broadcast windows, corporate hosting, and calendar variety, feeding momentum seen in recent US weekends and our US GP build-up coverage this season.
Las Vegas continues to scale infrastructure and viewing options, including new inventory like the Hamilton grandstand, broadening price points and sightlines on the Strip.
Competitive pressures shape the strategy. NASCAR remains strong domestically, and Team Penske’s Las Vegas form illustrates that pull, as shown by Team Penske’s Las Vegas record this year.
With multiple long‑term US rounds secured, teams and promoters gain planning certainty heading toward the 2026 power‑unit era and the 2026 United States GP promotional cycle.
Visual Summary
❌ Not picked
✅ 2041
✅ 2037+
Miami and Vegas cross the finish line—NYC stalls in the race to host America’s next Formula 1 Grand Prix.
2041
Miami
contracted
contracted
2037
Vegas
contracted
contracted
0
NY GP
races hosted
races hosted
U.S. = F1’s Power Market
300+ F1 commercial partners, over half are American-based.
Liberty Media’s city showdown fueled racing’s U.S. boom—while NYC remains a dream.
Liberty Media’s city showdown fueled racing’s U.S. boom—while NYC remains a dream.
Daniel Miller reports on Formula 1 Grand Prix weekends with race-day analysis, team-radio highlights, and point-standings updates. He explains power-unit upgrades, aerodynamic developments, and driver rivalries in straightforward, SEO-friendly language for a global F1 audience.
