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Exciting Drag Race Bracket Bonanza Teams Up with Peak in Chicago
Highlights
- PEAK sponsors Route 66 NHRA Nationals in Chicago, May 16-17
- PEAK partners with Drag Race Bracket Bonanza for fan engagement
- #PEAKSquad league offers prizes and special recognition to fans
- Influencers Alex and Nick Taylor create social media bracket picks
- Bracket entry deadline Sunday, May 17 at 11 a.m. CST
- Old World Industries has supported NHRA drag racing since 2013
PEAK intensifies fan engagement at the Route 66 NHRA Nationals in Chicago on May 16–17, pairing event sponsorship with a deeper alliance to Drag Race Bracket Bonanza’s free-to-play platform.
The brand supports the weekend with a strong John Force Racing presence, extending a long-running commitment to the NHRA Mission Foods Drag Racing Series and its expanding digital audience.
Drag Race Bracket Bonanza lets fans predict elimination ladders each event. Creator Elon Werner says the PEAK tie-up evolves into a structured engagement tool that spans the full race weekend.
Bracket entries open after Saturday qualifying and close Sunday at 11 a.m. CST.
The approach targets dedicated followers and newcomers. The game format, amplified by PEAK’s marketing reach, promotes informed picks and sustained interaction as the event cadence increases.
For 2026, the program scales up. Five global league winners receive prize packs, while the #PEAKSquad league champion earns special recognition for sustained participation.
#PEAKSquad stands as a focal point for PEAK’s hometown race, blending community and competition.
Old World Industries’ Brian Bohlander positions #PEAKSquad as core to the motorsports plan, with DRBB enabling real-time dialogue that links on‑site spectators and remote viewers.
The live format matters. Real-time bracket performance mirrors eliminations, delivering quick feedback that keeps casual fans engaged and rewards category knowledge.
Influencers Alex and Nick Taylor add a competitive benchmark. They will share their brackets after selections close, with fans invited to outperform them for a commemorative certificate.
Five submitted brackets will be randomly drawn to receive Brittany Force PEAK dragster diecasts.
These layered incentives, from social matchups to random draws, broaden entry points without eroding competitive credibility for experienced players.
Old World Industries, based in Northbrook, continues to lead with PEAK and BlueDEF brands, supporting NHRA for over three decades and serving as an official partner since 2013.
PEAK’s long-standing alliance with John Force Racing continues in 2026, backing Top Fuel driver Josh Hart and Funny Car racers Jack Beckman, Alexis DeJoria, and Jordan Vandergriff.
Bracket entries open after qualifying concludes Saturday, May 16, with the final deadline Sunday, May 17 at 11 a.m. CST before eliminations. DRBB updates run across multiple platforms throughout.
Visual Summary
🏆 FAN BRACKET
Win Prizes
🎁
Beat Influencers
👥
#PEAKSquad
🏆
FAN ENERGY: LIVE
PEAK + Fans = Race Weekend Unlocked
From the interactive Drag Race Bracket Bonanza to beating influencers and joining the #PEAKSquad, Chicago’s Route 66 NHRA Nationals is driven by YOUR picks and real-time engagement.
Prizes 🎁. Rivalries 🤜. Community 🤝.
⏰ Bracket Deadline: Sunday, May 17 @ 11am CST
Miles Carter covers grassroots and regional drag-strip action, from bracket racing to street-legal shootouts. His event previews and performance-upgrade guides keep local racers up to speed on timing-slip trends, tire tech, and weekend race highlights.
