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Surging Exhibitor Demand Powers Excitement for 2026 PRI Show
Highlights
- 2026 PRI Show scheduled for December 10-12 in Indianapolis
- Over 920 companies committed, covering 360,000+ square feet
- New Motorsports Engineering Symposium to debut at 2026 event
- PRI Show hosts engine builders, suppliers, manufacturers, and fabricators
- Exhibitors see PRI as key platform for product launches
- Registration opening soon for global motorsports professionals
The 2026 Performance Racing Industry Show is set for December 10-12 in Indianapolis. Exhibitors are rapidly finalizing booth selections, indicating strong confidence in the event’s commercial value.
More than 920 companies have committed to over 360,000 net square feet. Coverage spans all major racing sectors, underscoring sustained investment across the global motorsports supply chain.
The accelerated selection pace points to a healthy market. Companies view the PRI Show as a primary venue to debut products, meet customers, and drive B2B growth.
The show brings together engine builders, chassis manufacturers, suppliers, distributors, fabricators, and service providers. The floor’s breadth mirrors ongoing innovation and rapid technology adoption.
Many returning exhibitors are holding or expanding their footprint. New entrants signal fresh opportunities, reinforcing the show’s role as a core commercial hub for the industry.
Over 920 companies have reserved 360,000+ square feet ahead of the December dates, signaling robust commercial intent.
The agenda prioritizes product launches, deal-making, and long-term relationship building. For many, this is where annual business planning and procurement cycles meaningfully converge.
The 2026 program adds the Motorsports Engineering Symposium. It targets engineers, designers, and technical leaders seeking deeper exchanges on performance and development pathways.
The symposium aims to spotlight engineering advances and encourage knowledge sharing. The focus is practical, with an emphasis on applicable insights that raise competitive standards.
The new Motorsports Engineering Symposium will connect technical leaders to accelerate performance gains across disciplines.
Registration opens soon, with international participation expected. The scale of early commitments points to a positive outlook for the event and the wider industry.
Momentum aligns with broader sector signals. Recent coverage of SEMA and PRI activity around drag racing and growing F1 demand for 2026 illustrates expanding interest and supplier confidence.
Registration will open shortly for global motorsports professionals planning product launches and purchasing cycles.
Visual Summary
PRI
360,000sq.ft
920+ Exhibitors
DEC 10–12, 2026
The PRI Show floor is bigger—and busier—than ever.
Motorsports’ brightest innovators, builders, and engineers unite for the industry’s main event in Indianapolis.
Motorsports’ brightest innovators, builders, and engineers unite for the industry’s main event in Indianapolis.
Engine Builders
Chassis/Parts
Innovation
Business
Engineering
Chassis/Parts
Innovation
Business
Engineering
NEW FOR 2026
Motorsports Engineering Symposium debut: engineers, designers, tech minds share performance breakthroughs.
Motorsports Engineering Symposium debut: engineers, designers, tech minds share performance breakthroughs.
84%
expo booth space filled
Registration Opens Soon
The world converges in Indy.
Are you ready for the next era?
Are you ready for the next era?
Zane Muniz writes across NASCAR, IndyCar, F1, IMSA, NHRA, and dirt-racing news. His breaking-news alerts and event previews ensure motorsport fans never miss a lap, drift, or drag-strip showdown.
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