VP Racing Fuels Expands Boldly by Acquiring PRO ENERGY FUEL LIMITED

VP Racing Fuels finalizes acquisition of PRO ENERGY FUEL LIMITED, establishing a European headquarters in Sligo, Ireland. The deal expands its reach across motorsports, aviation, and performance fuels.

Operations also base in Wroclaw, Poland, and Rotterdam, Netherlands, supported by a wide distribution network. The move targets faster delivery, stronger technical support, and consistent service across key markets.

The integration consolidates supply for teams, venues, and distributors, and strengthens the company’s UK service presence. VP retains its hands-on support model, central to its 50-year identity.

VP already anchors European drag racing as Santa Pod Raceway’s official fuel supplier through the 2025–2026 seasons. The new platform positions it to scale support across road racing, rally, and karting.

Fuel consistency remains a differentiator as categories converge on stricter regulations. The expansion improves availability and coordination, critical for motorsports programs executing dense European calendars.

Logistics resilience matters when race weekends compress preparation windows. Improved European warehousing and dispatch reduce risk after recent Friday setbacks highlighted how delays can tilt competitive balance.

Motorcycle competition also benefits. VP supplies Yamaha and Honda factory motocross programs, and expects the hub to improve local access and trackside support throughout peak event periods.

Sustainability sits central to the strategy. PRO ENERGY brings a 100% sustainable racing fuel that meets FIA and FIM Appendix requirements, offering compliance without sacrificing performance headroom.

Aviation is another pillar. The acquisition boosts Avgas availability while VP advances unleaded aviation fuel with LyondellBasell, now through extensive testing toward broader certification and distribution in Europe.

For consumers and retailers, the hub aligns supply with distributors to raise availability for small engines, powersports, and enthusiast applications across continental Europe and the United Kingdom.

President and CEO Alan Cerwick frames the deal as a base to accelerate growth, broaden motorsport and consumer support, and push sustainable fuel technologies into mainstream use.

Director of International Sales James McVey stresses on-the-ground presence and technical support as service multipliers. PRO ENERGY founder Kamil Skorupski expects faster innovation and stronger backing for current customers.

Overall, the move signals a measured escalation of VP’s European ambition, tied to regulatory readiness and service delivery, under a continued focus on service excellence across the region.

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Zane Muniz

Zane Muniz writes across NASCAR, IndyCar, F1, IMSA, NHRA, and dirt-racing news. His breaking-news alerts and event previews ensure motorsport fans never miss a lap, drift, or drag-strip showdown.