Elite Motorsports Teams Up With Outdoor America Holdings, Licensee of Field & Stream TV

Elite Motorsports has partnered with Outdoor America Holdings, licensee of Field & Stream TV. Branding debuts at NHRA Brainerd Nationals in Minnesota on August 21–23, targeting motorsport and outdoor audiences.

The agreement places Field & Stream TV and Outdoor America logos on the team’s cars, supported by cross-platform content and promotions designed to extend reach beyond the drag strip.

Owner Richard Freeman frames the tie-up as cultural alignment, noting drivers and fans who hunt and fish away from competition will see their interests reflected in Elite’s presentation.

A proposed series, Elite Motorsports Outdoors, is under discussion to showcase the crossover between professional drag racing and outdoor recreation through episodic features and behind-the-scenes storytelling.

Outdoor America Holdings CEO Nick Rhodes views the partnership as a route to a loyal motorsports base that frequently overlaps with hunting, fishing, and hands-on DIY interests.

Brainerd provides a visible test for the activation, allowing fans to gauge the branding integration and the breadth of trackside and digital touchpoints.

Commercially, the tie-up broadens Elite’s sponsor portfolio and aligns with its recent sales launch, adding a lifestyle brand with national recognition and deep media distribution.

Brand placement will feature across Elite’s fleet of race cars, creating consistency of message while allowing tailored designs per entry and event.

On-track performance remains unchanged, but enhanced marketing support can underpin testing, personnel, and logistics, indirectly strengthening Elite’s competitive programme across a demanding NHRA schedule.

The collaboration must meet NHRA commercial regulations on branding and uniformity. Nothing in the plan suggests conflict, and both parties present the rollout as compliant and scalable.

Success will be judged by engagement metrics across digital channels, sponsor visibility at events, and fan response through the Brainerd weekend and subsequent rounds.

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Nicholas Rivera

Nicholas Rivera delivers NHRA Top Fuel and Funny Car news, including eliminator-round results and reaction-time stats. He brings track-side interviews, contender profiles, and championship-point breakdowns straight from drag-racing’s biggest national events.