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Super.com Officially Becomes NHRA’s Exclusive Discount App
Highlights
- Super.com named Official Discount App of NHRA
- Partnership builds on Super.com’s ties to Rick Ware Racing
- App featured at NHRA events and broadcasts on NHRA.tv and FOX
- Fans gain exclusive savings and rewards during race weekends
- Clay Millican and Tony Schumacher strengthen Super.com’s NHRA presence
- Partnership enhances fan engagement during NHRA’s 75th anniversary season
NHRA names Super.com its Official Discount App, expanding the savings platform’s role across the series and sharpening fan engagement at select Mission Foods Drag Racing Series events.
The app aggregates savings on hotels, travel, and everyday purchases, while Super+ members receive added rewards, exclusive access, and curated experiences tied to major race weekends.
This agreement builds on Super.com’s presence with Rick Ware Racing and Top Fuel drivers Clay Millican and Tony Schumacher, providing continuity and credibility within NHRA’s paddock.
Delivery spans onsite activations at major events and visibility on NHRA.tv and FOX, creating consistent touchpoints that can translate curiosity at the track into app adoption.
Super.com gains onsite activations plus NHRA.tv and FOX exposure across the season.
The expanded footprint targets a broader drag racing audience seeking value on travel, shopping, and entertainment during the NHRA’s 75th anniversary season, when attendance and broadcast reach are elevated.
Driver equity reinforces the message. Millican owns eight Top Fuel wins, while Schumacher’s eight championships and 88 victories position him as a powerful advocate for the brand.
Super.com’s head of partnerships, Dave Rodriguez, points to energy discovered through RWR, citing that experience as the catalyst for deepening involvement as NHRA’s official discount partner.
For fans, the proposition is straightforward. Use the app to capture event-weekend savings and everyday deals, with Super+ membership unlocking additional rewards and potential VIP-style opportunities.
Fans gain exclusive savings and rewards tied to race weekends and daily purchases.
NHRA sales vice president Brad Gerber welcomes the addition, calling Super.com’s model additive to the fan journey and aligned with moves like the Olight partnership, announced this month.
The commercial trend continues with team-led announcements, including the Elite Motorsports partnership, underscoring how sponsors seek measurable engagement alongside performance narratives and a tightening title race through late summer.
Millican holds eight Top Fuel wins; Schumacher owns eight titles and 88 victories.
Super.com’s status as NHRA’s discount app combines racing theatre with practical value, and should extend the brand’s motorsport footprint as the season advances.
Visual Summary
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NHRA Partners with Super.com
for
Supercharged Savings
for
Supercharged Savings
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In-Person
Fan Rewards
Fan Rewards
Super.com activation at NHRA events for deals & exclusive access
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TV & Digital
Spotlight
Spotlight
More visibility on NHRA.tv and NHRA on FOX
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Racing Legends
Clay Millican:8 Top Fuel wins
Tony Schumacher:8X champ, 88 wins
Tony Schumacher:8X champ, 88 wins
Fan Savings Impact
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NHRA fans: Ready, set, SAVE! Every ticket, trip & purchase now comes with a discount boost.
Super.com
meets
NHRA
— Racing excitement now comes with everyday rewards.
meets
NHRA
— Racing excitement now comes with everyday rewards.
Nicholas Rivera delivers NHRA Top Fuel and Funny Car news, including eliminator-round results and reaction-time stats. He brings track-side interviews, contender profiles, and championship-point breakdowns straight from drag-racing’s biggest national events.
