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Williams Launches Exciting F1 Fan Zone in Madrid for Spanish GP
Highlights
- Williams fan zone debuts in Madrid during Spanish Grand Prix week
- Event runs September 7-13 at Plaza del Callao city center
- Carlos Sainz, James Vowles, and Luke Browning to appear
- FW48 show car and exclusive 2026 Williams kit displayed
- Gaming area, partner activities, and Williams x Marvel comic featured
- Showcase includes helmets and trophies from Williams’ Spanish racing history
Williams will stage its first Madrid fan zone during Spanish Grand Prix week, running September 7-13 at Plaza del Callao. Entry is free, targeting fans who cannot reach the circuit.
Headliners include Carlos Sainz, team principal James Vowles, and reserve driver Luke Browning. Appearance schedules will follow, with Sainz’s home support central to the activation.
Free, week-long access at Plaza del Callao brings Williams’ F1 programme into Madrid’s city center.
A full-scale FW48 show car anchors the display. An exclusive Madrid merchandise range debuts alongside the official 2026 Williams team kit, broadening retail reach during race week.
FW48 show car and the 2026 Williams team kit headline the Madrid launch.
Fans can sample a dedicated gaming zone, driving the new Madrid circuit on simulators ahead of the inaugural race. A limited Williams x Marvel comic, created for the event, adds cross-over appeal.
Partner activity includes Kraken’s reaction-ring challenge with prizes. Komatsu supplies a haul-truck simulator, BW Scores offers interactive games, and Estrella runs a bar serving alcohol-free beer tastings.
Simulators let fans learn the new Madrid layout before the first competitive laps.
Williams also curates a Spanish motorsport heritage display. Helmets from Sainz, Marc Gené, and 2012 Spanish GP winner Pastor Maldonado feature alongside landmark trophies.
Silverware on show includes Alain Prost’s 1993 Barcelona win, Nigel Mansell’s 1987 Jerez victory, and Jacques Villeneuve’s 1997 Barcelona triumph, underlining the team’s historical footprint in Spain.
The fan zone model, now in its fifth season, has welcomed nearly half a million visitors. It expands sponsor activation while converting casual interest into engaged support across Formula 1’s growing calendar.
Madrid’s debut grand prix elevates local demand, and Williams’ city-center presence increases touchpoints during peak footfall. It complements F1’s evolving calendar backup plan, which supports new markets and shifting schedules.
Opening hours run Monday to Friday, 11:00-21:00; Saturday, 10:00-21:00; and Sunday, 10:00-16:00. The activation is delivered with support from the Madrid City Council.
Visual Summary
Williams Madrid Fan Zone Debuts 🇪🇸
👋
Meet The Team
Carlos Sainz makes a homecoming—plus Vowles & Browning, live in Callao.
🎮
Hands-On F1 Fun
Race the Madrid circuit, try simulators & games, win prizes—and snap exclusive merch!
🏆
Spanish Legends
Iconic helmets & trophies: Prost, Mansell, Villeneuve, Maldonado, Sainz, Gené.
📖
Madrid Exclusive: Williams × Marvel Comic!
FREE ENTRY 🎟️
Plaza del Callao, Madrid
7–13 September
Open: Mon–Fri 11:00–21:00
Sat 10:00–21:00, Sun 10:00–16:00
482,000+
fan zone visits worldwide
Madrid joins the race!
F1 Thrills Hit Madrid’s Heart—You’re Invited!
James William covers the IMSA WeatherTech SportsCar Championship, from the Rolex 24 at Daytona to sprint-race formats. His reports include prototype performance reviews, GT class battles, and pit-stop strategy insights for endurance-racing fans.
