Prime Video’s Sunday Debut at Coca-Cola 600: Fundamentals Win Big

Prime Video is preparing for a major NASCAR moment this Sunday, May 25, at 6:00 p.m. ET. The Coca-Cola 600 at Charlotte Motor Speedway will be the first-ever NASCAR Cup Series race broadcast live on Prime Video, marking a new step for the sport and its fans.

This race is widely known as one of NASCAR’s crown jewel events, and it now sets the stage for racing in the new age of streaming. Fans will get to tune into a broadcast that aims to mix the best of new technology with many of the sights and sounds they already know and trust.

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The broadcast lineup brings familiar voices together for the new Prime Video coverage. Adam Alexander leads the race call, joined in the booth by NASCAR Hall of Famer Dale Earnhardt Jr. and former crew chief Steve Letarte.

These three have called Cup Series races before, making the booth a comfortable setting for fans. Before and after the race, Danielle Trotta hosts alongside Hall of Famer Carl Edwards and Cup driver Corey LaJoie.

Pit road reporting will feature Trevor Bayne, the 2011 Daytona 500 winner, as well as Kim Coon and Marty Snider, both seasoned television hosts.

Prime Video’s team says they want to respect NASCAR’s long history while bringing in fresh ideas for fans. Adam Alexander shared that Prime Video’s plan is to keep important NASCAR traditions but also bring in updated technology for the best viewing experience.

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Alex Strand, who helped run NFL and Premier League coverage for Prime Video, says the goal is to deliver high-quality race broadcasts that bring fans closer to the action. With more than 70 cameras, in-car and drone views, and new sound technology, viewers can expect more detail and new angles during the race.

Carl Edwards, back in a big NASCAR role for the first time since retiring in 2017, said he is excited and thankful to return with such a strong team. Edwards admitted to feeling a mix of nerves and excitement before his first race in the announcer’s seat.

He explained how even longtime fans, including older adults, are already using Prime Video and are ready to tune in.

The Prime Video team wants to focus on clear racing coverage by using basic but effective methods. Steve Letarte said the goal is to keep the coverage straightforward and centered on the competition.

Alexander echoed with the phrase “Fundamentals win in everything,” highlighting that viewers come to see the racing first. The broadcast crew believes that letting the race shine is the best way to serve the fans.

Sunday’s event not only starts a new tradition but helps bring NASCAR to households in new ways. The Coca-Cola 600 is always a test of speed, strategy, and endurance, but this year it will also test new technology and fresh broadcast voices.

Race fans will be able to watch on Prime Video, PRN Radio, or SiriusXM NASCAR Radio at 6:00 p.m. Sunday.

As streaming becomes a bigger part of daily life, this Sunday will show how NASCAR can blend history with the latest in digital sports viewing. With experienced announcers, new tech, and a legendary race, Prime Video’s debut promises to add both comfort and excitement for longtime and new fans alike.

John Martinez

John Martinez delivers real-time NASCAR Cup Series and Truck Series news, from live race updates to pit-lane strategy analysis. A graduate of the University of Northwestern Ohio’s Motorsports Technology program, he breaks down rule changes, driver tactics, and championship points with crystal-clear reporting.