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Audi F1 Car Set to Thrill UK Fans Ahead of British GP Debut
Highlights
- Audi F1 car tours 14 UK cities ahead of Silverstone debut
- Tour started June 9 at London’s Canary Wharf
- Fans can join games and win British GP tickets daily
- Ultimate Silverstone Experience includes VIP meet-and-greet prize
- Revolut survey shows nearly 50% of UK adults follow F1
- Tour aims to make motorsport accessible beyond racetrack locations
Audi will take its F1 show car to 14 UK cities, starting June 9 at London’s Canary Wharf, to build momentum for its British Grand Prix debut at Silverstone.
The R26 Audi Revolut display car anchors a fan zone, with interactive games, giveaways, and a rare chance to study F1 hardware outside a circuit environment.
Daily at every stop, a pair of three-day British Grand Prix grandstand tickets is up for grabs via on-site and customer entries.
Revolut customers and on‑site sign‑ups enter a daily draw at every stop, with a pair of three‑day British Grand Prix grandstand tickets awarded each day.
A tour‑ending Ultimate Silverstone Experience also awaits one winner, including a driver meet‑and‑greet, motorhome lunch, team kit, pit‑stop practice, and time with a race strategist.
The Ultimate Silverstone Experience bundles a driver meet-and-greet, motorhome lunch, team kit, pit-stop practice, and a session with a race strategist.
The programme follows Revolut research showing rising UK motorsport interest, with nearly half of adults following the 2025 F1 season and over a quarter adjusting schedules for live races.
Survey insight: almost half of UK adults followed F1 last season, and many changed sleep patterns to watch live broadcasts.
Cost, travel, and venue distance limit many fans’ access to grands prix. Taking the car into city centres tackles those barriers and converts casual interest into tangible engagement.
Revolut’s UK growth lead Emily Lewis frames the tour as customer‑focused and data‑driven, echoing recent brand activations such as Audi’s Monaco GP livery, aimed at deepening regional loyalty.
Dates and hours vary by location. Oxford’s Broad Street stop on June 11 runs 10 a.m.–6 p.m., while Edinburgh’s Register Square operates 9 a.m.–8 p.m.
The route also includes Nottingham, Leeds, Newcastle, Liverpool, Manchester, Sheffield, Cardiff, Bristol, Southampton, Brighton, and Birmingham.
As Audi nears its first Silverstone outing and the 2026 Formula 1 season, this city tour builds brand capital, supports partner objectives, and sustains interest ahead of competitive running.
Visual Summary
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AUDI F1 CITY TOUR: BRINGING THE THRILL TO YOU
14
Cities
on tour
on tour
Grandstand Tickets
Daily draws
+ VIP Silverstone Experience
+ VIP Silverstone Experience
?
F1 fever is coming to your street — no ticket, no problem!
F1 fever is coming to your street — no ticket, no problem!
For the first time, fans far from the race tracks can touch, play, and win — with games, prizes, & an Audi F1 car right in the city centre.
See the car in person
Play & interact
?️ Enter ticket draws
Did you know?
Nearly 50% of UK adults now follow F1 — and over 25% adjust their lives just to watch races live.
Audi brings the race to you before debuting at Silverstone July 2026!
Audi brings the race to you before debuting at Silverstone July 2026!
Final stop: Silverstone ? Just days before British GP
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