Small Tire Pro Stock Teams Up With Sporthorse Saddlery in New Sponsorship

Small Tire Pro Stock secured sponsorship from Sporthorse Saddlery ahead of the May 22-23 Route 66 Rockabilly Reunion at World Wide Technology Raceway in Madison, Illinois.

The Michigan-based tack shop, established in 2004 and owned by Anna Rebori-Theisen, extends the series’ commercial base while introducing an equestrian audience to grassroots drag racing.

Her husband, David Theisen, competes in the category, creating a direct bridge between the store’s community and competitors in Small Tire Pro Stock.

Sporthorse Saddlery supplies saddles, tack, apparel, and care products, serving dressage and hunter‑jumper disciplines while targeting broader riding segments.

Anna Rebori-Theisen said, “I decided to be a series sponsor because I love Small Tire Pro Stock and want to see this series succeed.”

She also highlighted the playful crossover between “horsepower” at the racetrack and horsewomen within the equestrian community.

The timing aligns with preparations for the series’ appearance at the Route 66 Rockabilly Reunion, a pivotal early-season meeting for entrants and organizers.

For Small Tire Pro Stock, the agreement broadens sponsor diversity and offers fresh visibility, potentially attracting non-endemic partners without diluting the class’s identity.

Series coverage will feature the brand across events and media, expanding reach among racers and fans while creating content opportunities for promoters and teams.

Steering committee member and racer Dwight Ausmus welcomed the partnership, citing Rebori-Theisen’s long-standing support of naturally aspirated racing and the credibility Sporthorse Saddlery brings to the paddock.

The class emphasizes strict technical rules and rewards driver ability and consistency, so stable funding can translate into stronger grids and improved presentation.

Cross-promotion could draw new spectators and grassroots participants, especially families already engaged in regional equestrian circuits.

Momentum across the calendar, including the Midwest Drag Double Race, suggests the series can convert exposure into sustained entries through 2026.

With renewed backing and clear messaging, Small Tire Pro Stock enters the summer phase with confidence, aiming to broaden reach while protecting the competition’s core technical ethos.

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Miles Carter

Miles Carter covers grassroots and regional drag-strip action, from bracket racing to street-legal shootouts. His event previews and performance-upgrade guides keep local racers up to speed on timing-slip trends, tire tech, and weekend race highlights.