PEAK Ignites Drag Race Bracket Excitement at Texas NHRA FallNationals

Highlights

  • PEAK partners with DRBB at Texas NHRA FallNationals
  • Drag Race Bracket Bonanza free game engages NHRA fans
  • Five top DRBB players receive PEAK prize packs
  • #PEAKSquad league connects loyal fans during NHRA season
  • Bracket picks open after October 17, due October 18
  • Old World Industries sponsors NHRA, supports John Force Racing

PEAK intensifies NHRA fan engagement at Texas Motorplex, renewing its Drag Race Bracket Bonanza partnership for the Texas NHRA FallNationals, staged within the season-defining Stampede of Speed.

The free-to-play DRBB game adds structured competition around eliminations during the Stampede of Speed, connecting trackside spectators and remote viewers through live brackets, leagues, and shareable rivalries.

Creator Elon Werner frames the weekend as a broader celebration, with PEAK activating beyond signage to facilitate fan-versus-fan competition and sustained engagement across the NHRA schedule.

Texas Motorplex hosts the Texas NHRA FallNationals during the Stampede of Speed
Image Credit: DRAG Illustrated
PEAK partners with DRBB to elevate fan competition at Texas Motorplex.

Building on recent seasons, PEAK will award prize packs to the five highest scorers in DRBB’s global league, and spotlight the winner of its dedicated #PEAKSquad league.

DRBB will also randomly select five bracket submitters for special giveaways, including Brittany Force PEAK dragster diecasts, further incentivising timely participation.

Old World Industries marketing lead Brian Bohlander underscores #PEAKSquad’s role in connecting loyalists, noting DRBB extends the Texas weekend’s intensity to fans following remotely.

Fans and teams gather for the Texas NHRA FallNationals weekend
Image Credit: NHRA
Five top global DRBB performers earn PEAK prize packs, plus a #PEAKSquad winner.

Brackets open after qualifying concludes Saturday, October 17, at Texas Motorplex. Submissions close before first eliminations on Sunday, October 18, at 12 p.m. CST.

Bracket picks open after qualifying October 17 and close before eliminations at 12 p.m. CST on October 18.

The partnership aligns with Old World Industries’ long NHRA tenure. PEAK and BlueDEF’s parent has backed the series for over 30 years and served as an official partner since 2013.

PEAK also supports John Force Racing, featuring Top Fuel driver Josh Hart and Funny Car drivers Jack Beckman, Alexis DeJoria, and Jordan Vandergriff for 2026.

Off-track programming complements the brackets, with fan-focused events such as the Texas FallNationals Fan Fest strengthening community ties around a pivotal championship phase.

Collectively, these activations create a unified experience, pairing decisive eliminations with data-driven fan play, and positioning the FallNationals as a standout weekend on the NHRA calendar.

Visual Summary




PEAK


DRBB
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PEAK Drives Fan Competition at Texas FallNationals

🤠 Stampede of Speed

5Prize
Packs
#PEAKSquad
League
10/18Elims
Start

Fans: Submit your DRBB brackets &
chase the FallNationals crown!
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PEAK + DRBB: Supercharge your NHRA weekend — online & at the track.
More competition, more prizes, more fun.
Nicholas Rivera

Nicholas Rivera delivers NHRA Top Fuel and Funny Car news, including eliminator-round results and reaction-time stats. He brings track-side interviews, contender profiles, and championship-point breakdowns straight from drag-racing’s biggest national events.

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Nicholas Rivera

Nicholas Rivera delivers NHRA Top Fuel and Funny Car news, including eliminator-round results and reaction-time stats. He brings track-side interviews, contender profiles, and championship-point breakdowns straight from drag-racing's biggest national events.

Articles: 268

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