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PEAK Ignites Drag Race Bracket Excitement at Texas NHRA FallNationals

Highlights
- PEAK partners with DRBB at Texas NHRA FallNationals
- Drag Race Bracket Bonanza free game engages NHRA fans
- Five top DRBB players receive PEAK prize packs
- #PEAKSquad league connects loyal fans during NHRA season
- Bracket picks open after October 17, due October 18
- Old World Industries sponsors NHRA, supports John Force Racing
PEAK intensifies NHRA fan engagement at Texas Motorplex, renewing its Drag Race Bracket Bonanza partnership for the Texas NHRA FallNationals, staged within the season-defining Stampede of Speed.
The free-to-play DRBB game adds structured competition around eliminations during the Stampede of Speed, connecting trackside spectators and remote viewers through live brackets, leagues, and shareable rivalries.
Creator Elon Werner frames the weekend as a broader celebration, with PEAK activating beyond signage to facilitate fan-versus-fan competition and sustained engagement across the NHRA schedule.

Building on recent seasons, PEAK will award prize packs to the five highest scorers in DRBB’s global league, and spotlight the winner of its dedicated #PEAKSquad league.
DRBB will also randomly select five bracket submitters for special giveaways, including Brittany Force PEAK dragster diecasts, further incentivising timely participation.
Old World Industries marketing lead Brian Bohlander underscores #PEAKSquad’s role in connecting loyalists, noting DRBB extends the Texas weekend’s intensity to fans following remotely.

Brackets open after qualifying concludes Saturday, October 17, at Texas Motorplex. Submissions close before first eliminations on Sunday, October 18, at 12 p.m. CST.
The partnership aligns with Old World Industries’ long NHRA tenure. PEAK and BlueDEF’s parent has backed the series for over 30 years and served as an official partner since 2013.
PEAK also supports John Force Racing, featuring Top Fuel driver Josh Hart and Funny Car drivers Jack Beckman, Alexis DeJoria, and Jordan Vandergriff for 2026.
Off-track programming complements the brackets, with fan-focused events such as the Texas FallNationals Fan Fest strengthening community ties around a pivotal championship phase.
Collectively, these activations create a unified experience, pairing decisive eliminations with data-driven fan play, and positioning the FallNationals as a standout weekend on the NHRA calendar.
Visual Summary
PEAK
DRBB
🏁
Packs
League
Start
chase the FallNationals crown!
🎲
🏆
More competition, more prizes, more fun.

Nicholas Rivera delivers NHRA Top Fuel and Funny Car news, including eliminator-round results and reaction-time stats. He brings track-side interviews, contender profiles, and championship-point breakdowns straight from drag-racing’s biggest national events.







